{"id":2366,"date":"2019-09-12T15:01:35","date_gmt":"2019-09-12T08:01:35","guid":{"rendered":"https:\/\/bap-software.net\/?post_type=bap-blog&#038;p=2366"},"modified":"2025-05-08T09:33:53","modified_gmt":"2025-05-08T02:33:53","slug":"salesforce","status":"publish","type":"knowledge","link":"https:\/\/bap-software.net\/en\/knowledge\/salesforce\/","title":{"rendered":"[For Beginners] What is Salesforce?"},"content":{"rendered":"<p><\/p>\n<p class=\"\" data-start=\"52\" data-end=\"322\"><strong data-start=\"52\" data-end=\"322\">In recent years, the IT industry has seen a shift from servers to the cloud, making cloud adoption an inevitable choice for businesses. Among various cloud platforms, <a href=\"https:\/\/bap-software.net\/en\/project\/salesforce\/\">Salesforce<\/a> boasts the No.1 market share in sales and customer service cloud applications worldwide.<\/strong><\/p>\n<p class=\"\" data-start=\"324\" data-end=\"482\">In this article, we aim to explain what Salesforce is and what it can do, especially for beginners who may have heard the term but still feel unsure about it.<\/p>\n<h2 data-start=\"484\" data-end=\"510\"><strong>1. What is Salesforce?<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3543 size-full\" src=\"https:\/\/cdn.bap-software.net\/2023\/07\/what-is-salesforce.jpg\" alt=\"Salesforce\u3068\u306f\" width=\"650\" height=\"432\" \/><\/p>\n<p class=\"\" data-start=\"512\" data-end=\"716\">Salesforce is a service provided by Salesforce.com and is categorized as a CRM (Customer Relationship Management) application that collects and analyzes customer information to provide optimal approaches.<\/p>\n<p class=\"\" data-start=\"718\" data-end=\"1079\">In the CRM industry, other popular platforms include Knowledge Suite, Microsoft Dynamics CRM Online, Oracle CRM on Demand, Kintone, and Zoho CRM. The greatest strength of Salesforce lies in its <strong data-start=\"912\" data-end=\"931\">customizability<\/strong>. Although Salesforce already comes with a wide range of built-in features, it can be extended by integrating with external systems or applications.<\/p>\n<p class=\"\" data-start=\"1081\" data-end=\"1222\">Moreover, simple modifications such as changing screen layouts or database fields can be done with mouse-based operations\u2014no coding required.<\/p>\n<h2 data-start=\"1224\" data-end=\"1263\"><strong>2. What Can You Do with Salesforce?<\/strong><\/h2>\n<p class=\"\" data-start=\"1265\" data-end=\"1340\">Salesforce services are structured to support different business functions:<\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3548 size-full\" src=\"https:\/\/cdn.bap-software.net\/2019\/09\/salesforce-provided-e1665565081971.jpg\" alt=\"Salesforce\u3067\u3067\u304d\u308b\u3053\u3068\" width=\"650\" height=\"403\" \/><\/p>\n<ul>\n<li class=\"\" data-start=\"1342\" data-end=\"1534\">\n<p class=\"\" data-start=\"1344\" data-end=\"1534\"><strong data-start=\"1344\" data-end=\"1361\">Sales support<\/strong>: Salesforce enables customer management, marketing automation, quotation process automation, and customer data analysis, helping to increase customer acquisition and sales.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1535\" data-end=\"1636\">\n<p class=\"\" data-start=\"1537\" data-end=\"1636\"><strong data-start=\"1537\" data-end=\"1557\">Customer support<\/strong>: Inquiries can be managed on a single screen, improving customer satisfaction.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1637\" data-end=\"1801\">\n<p class=\"\" data-start=\"1639\" data-end=\"1801\"><strong data-start=\"1639\" data-end=\"1664\">Commerce applications<\/strong>: Salesforce also provides platforms like B2B Commerce, making procurement operations for businesses more efficient and easier to manage.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1802\" data-end=\"1995\">\n<p class=\"\" data-start=\"1804\" data-end=\"1995\"><strong data-start=\"1804\" data-end=\"1824\">User custom apps<\/strong>: With little to no coding, companies can implement internal systems using apps provided by Salesforce. You can build and integrate internal data or create custom objects.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1996\" data-end=\"2217\">\n<p class=\"\" data-start=\"1998\" data-end=\"2217\"><strong data-start=\"1998\" data-end=\"2018\">Third-party apps<\/strong>: These are apps developed by Salesforce partner companies to extend Salesforce\u2019s functionality. They are available through the AppExchange marketplace, enhancing usability and convenience for users.<\/p>\n<\/li>\n<\/ul>\n<h2><strong>3. Benefits of Salesforce<\/strong><\/h2>\n<div id=\"attachment_3545\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3545\" class=\"wp-image-3545 size-full\" src=\"https:\/\/cdn.bap-software.net\/2019\/09\/salesforce-benefits.jpg\" alt=\"Salesforce\u306e\u30e1\u30ea\u30c3\u30c8\" width=\"650\" height=\"433\" \/><p id=\"caption-attachment-3545\" class=\"wp-caption-text\">So what are the benefits of using Salesforce?<\/p><\/div>\n<ul>\n<li><strong data-start=\"2299\" data-end=\"2342\">Improved customer management efficiency<\/strong>: Many companies still manage data with shared Excel sheets. However, Excel can be time-consuming when analyzing sales or reporting. With Salesforce, revenue tracking and forecasting for the next fiscal year become much easier. It also allows tracking of customer visits to prevent lost sales opportunities.<\/li>\n<li><strong data-start=\"2652\" data-end=\"2670\">Cost reduction<\/strong>: With a monthly subscription model based on license purchases, there\u2019s no need to invest in hardware or software.<\/li>\n<li><strong data-start=\"2787\" data-end=\"2811\">Access from anywhere<\/strong>: As a cloud-based service, Salesforce allows updates to customer information and case management from anywhere with an internet connection.<\/li>\n<li><strong data-start=\"2954\" data-end=\"2978\">High customizability<\/strong>: Users can freely change fields and layouts from the admin screen. For instance, it\u2019s possible to set different process flows for specific customers.<\/li>\n<\/ul>\n<h2><strong>4. Conclusion<\/strong><\/h2>\n<p>Salesforce is a sales support system that small and medium-sized businesses can quickly adopt. Since it allows you to start small, the risk is low, and employees who are used to traditional methods can easily transition without much resistance.<\/p>\n<p>At <a href=\"https:\/\/bap-software.net\/\"><strong data-start=\"3398\" data-end=\"3420\">BAP Solution Japan<\/strong><\/a>, we offer Salesforce implementation, custom development, and operational support. Please feel free to <strong><a href=\"https:\/\/bap-software.net\/en\/contact\/\">contact us<\/a><\/strong> for consultation or inquiries.<\/p>","protected":false},"author":18,"featured_media":3542,"template":"","meta":{"_acf_changed":false},"tags":[9303],"blog-cat":[2058],"class_list":["post-2366","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","tag-salesforce","blog-cat-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[For Beginners] What is Salesforce? - BAP Software<\/title>\n<meta name=\"description\" content=\"Salesforce is a service provided by Salesforce.com and is categorized as a CRM (Customer Relationship Management) application that collects and analyzes...\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bap-software.net\/en\/knowledge\/salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[For Beginners] What is Salesforce?\" \/>\n<meta property=\"og:description\" content=\"Salesforce is a service provided by Salesforce.com and is categorized as a CRM (Customer Relationship Management) application that collects and analyzes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bap-software.net\/en\/knowledge\/salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"Software development - offshore service | BAP Software\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bap32\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T02:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.bap-software.net\/2019\/09\/salesforce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bapsoftware\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bap-software.net\\\/en\\\/knowledge\\\/salesforce\\\/\",\"url\":\"https:\\\/\\\/bap-software.net\\\/en\\\/knowledge\\\/salesforce\\\/\",\"name\":\"[For Beginners] What is Salesforce? 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