{"id":7107,"date":"2022-08-03T17:32:00","date_gmt":"2022-08-03T10:32:00","guid":{"rendered":"https:\/\/bap-software.net\/?post_type=knowledge&#038;p=7107"},"modified":"2023-12-28T16:55:29","modified_gmt":"2023-12-28T09:55:29","slug":"what-is-salesforce","status":"publish","type":"knowledge","link":"https:\/\/bap-software.net\/en\/knowledge\/what-is-salesforce\/","title":{"rendered":"What is Salesforce? All information about Salesforce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If we discuss the topic of which technology makes business operations more convenient and efficient, Salesforce cannot be ignored. A cloud computing technology that is popular and growing strongly in recent years, bringing a positive influence to the way many businesses operate and handle. This article will help you understand what Salesforce is and its pros and cons.<\/span><\/p>\n<h2><b>I. What is Salesforce?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Salesforce is the leading CRM (Customer Relationship Management) platform, accounting for 19.5% of the CRM market share. Salesforce builds and delivers a lot of apps, but mostly focuses on sales and customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce services enable businesses to use cloud technology to better connect with customers and partners.<\/span><\/p>\n<div id=\"attachment_11769\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11769\" class=\"wp-image-11769\" src=\"https:\/\/cdn.bap-software.net\/2019\/09\/salesforce.jpg\" alt=\"Salesforce\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\" width=\"1000\" height=\"703\" \/><p id=\"caption-attachment-11769\" class=\"wp-caption-text\">What is Salesforce? &#8211; Image: giaiphapmarketing.vn<\/p><\/div>\n<h2><b>II. Salesforce Architecture<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the different layers of the Salesforce architecture<\/span><\/p>\n<h3><strong>1. Multi-tenant<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Salesforce stores data in a single database schema. Application services are shared among multiple clients. The development or maintenance costs of an application can also be shared at the same time, saving costs for customers. All running on the latest version, customers don&#8217;t have to worry about app upgrades as they happen automatically.<\/span><\/p>\n<h3><strong>2. Metadata<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Salesforce uses a metadata development model, which makes it easy to customize and scale.<\/span><\/p>\n<h3><strong>3. API<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Salesforce provides a powerful source of APIs to help customize and develop Mobile App. These APIs allow different programming bits to exchange data. We can connect our apps with other apps, access the application from any location, use any programming language that supports web services.<\/span><\/p>\n<div id=\"attachment_7110\" style=\"width: 860px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7110\" class=\"wp-image-7110 size-full\" src=\"https:\/\/cdn.bap-software.net\/2022\/08\/salesforce-architecture.png\" alt=\"Salesforce Architecture\" width=\"850\" height=\"535\" \/><p id=\"caption-attachment-7110\" class=\"wp-caption-text\">Salesforce Architecture. Image: pngitem.com<\/p><\/div>\n<h2><b>III. What are the advantages and disadvantages of Salesforce?<\/b><\/h2>\n<h3><b>1. Advantages<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Depending on the needs of each business, Salesforce allows customizing the functions accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diverse and quality service features help businesses improve customer satisfaction rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The dashboard is customizable. Once you log in, the software&#8217;s dashboard offers a range of reporting utilities, giving you an overview of how your business is performing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce has more than 2,600 apps in AppExchange and can integrate with many. For example, Users can integrate Salesforce with Gmail.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since all data is stored in the cloud, the platform can be conveniently used on multiple devices such as computers, laptops, smart phones, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible data analysis and reporting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good data security.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_11773\" style=\"width: 909px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11773\" class=\"wp-image-11773 size-full\" src=\"https:\/\/cdn.bap-software.net\/2022\/08\/Advantage-of-continuous-integration-to-Salesforce.png\" alt=\"Advantages of Salesforce\" width=\"899\" height=\"477\" \/><p id=\"caption-attachment-11773\" class=\"wp-caption-text\">Advantages of Salesforce &#8211; Image: mona.media<\/p><\/div>\n<h3><b>2. Disadvantages<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With great features, Salesforce is the right choice for large-scale companies, but it is a complex and cumbersome solution for small businesses and startups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce depends on internet connection. A stable network connection is required to ensure the consistency of business processes.<\/span><\/li>\n<\/ul>\n<h2><b>IV. Why should businesses use Salesforce?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRM is not limited to any industry, and so is Salesforce, every field can use this software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salesforce customers often rate this software as unique, for three main reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast: Salesforce software takes only a few weeks to months to deploy, while traditional CRM can take up to a year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce provides a 360-degree view of the customer. It&#8217;s easy to use to understand your customers better.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective: Because Salesforce is customized to meet business needs, customers find it very effective.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Salesforce builds a bridge between the company and its customers and between its departments (from Human Resources, Sales, Marketing to Customer Care). Using Salesforce helps discover and exploit more customers, increase revenue from customers, and expand markets.<\/span><\/p>\n<div id=\"attachment_11774\" style=\"width: 780px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11774\" class=\"wp-image-11774 size-full\" src=\"https:\/\/cdn.bap-software.net\/2022\/08\/Why-should-businesses-use-Salesforce.png\" alt=\"Businesses use Salesforce \" width=\"770\" height=\"498\" \/><p id=\"caption-attachment-11774\" class=\"wp-caption-text\">Businesses use Salesforce &#8211; Image: vietnix.vn<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Salesforce is gradually becoming a tool trusted by many companies around the globe. Large companies in the world are using Salesforce, such as: Symantec, Dell, Air Asia, Sansiri, &#8230; and businesses in Vietnam: Lazada, Capitaland, Prudential, \u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Above is an overview of Salesforce information, hopefully it can help you understand \u201cwhat is Salesforce?\u201d. \u201cIt\u2019s not just a CRM system. It\u2019s a platform that we can use to build all the functionality that we need.\u201d(excerpt from <\/span><i><span style=\"font-weight: 400;\">salesforce.com<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/p>","protected":false},"author":25,"featured_media":11774,"template":"","meta":{"_acf_changed":false},"tags":[9302,9303],"blog-cat":[2073,2058],"class_list":["post-7107","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","tag-crm","tag-salesforce","blog-cat-big-data-cloud","blog-cat-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Salesforce? All information about Salesforce<\/title>\n<meta name=\"description\" content=\"If we discuss the topic of which technology makes business operations more convenient and efficient, Salesforce cannot be ignored. 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