{"id":10163,"date":"2023-07-15T13:52:31","date_gmt":"2023-07-15T06:52:31","guid":{"rendered":"https:\/\/bap-software.net\/?post_type=knowledge&p=10163"},"modified":"2024-03-28T16:13:48","modified_gmt":"2024-03-28T09:13:48","slug":"using-salesforce-in-enterprise-humen-resource-management-system","status":"publish","type":"knowledge","link":"https:\/\/bap-software.net\/vi\/knowledge\/using-salesforce-in-enterprise-humen-resource-management-system\/","title":{"rendered":"\u1ee8ng d\u1ee5ng Salesforce trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u1ee9ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, Salesforce c\u0169ng l\u00e0 c\u00e1i t\u00ean tr\u1edf n\u00ean d\u1ea7n quen thu\u1ed9c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. M\u1eb7c d\u00f9 v\u1eady, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 Salesforce v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a Salesforce trong qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay qua b\u00e0i vi\u1ebft sau.<\/span><\/p>\n

I.\u00a0 Salesforce l\u00e0 g\u00ec?<\/b><\/h2>\n
\"What

Salesforce l\u00e0 n\u1ec1n t\u1ea3ng ra \u0111\u1eddi h\u1ed7 tr\u1ee3 c\u00f4ng ty trong c\u00f4ng t\u00e1c qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1. Ngu\u1ed3n: Crmonline.vn<\/p><\/div>\n

Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 theo c\u00e1ch th\u1ee7 c\u00f4ng, ghi ch\u00e9p v\u00e0 l\u01b0u tr\u1eef trong c\u00e1c t\u1ec7p t\u00e0i li\u1ec7u. Sau khi m\u00e1y t\u00ednh ra \u0111\u1eddi, c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng b\u1ea3ng t\u00ednh Excel \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u. Tuy nhi\u00ean c\u00e1ch n\u00e0y v\u1eabn k\u00e9m hi\u1ec7u qu\u1ea3, g\u00e2y kh\u00f3 kh\u0103n cho qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1. Do \u0111\u00f3, CRM (Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng) \u0111\u00e3 ra \u0111\u1eddi gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 nh\u00e2n s\u1ef1, b\u00e1n l\u1ebb\u2026<\/span><\/p>\n

Salesforce l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m CRM (Customer Relationship Management) s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y \u0111\u1ec3 ph\u00e1t tri\u1ec3n nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c nhau nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 v\u00e0 b\u00e1n h\u00e0ng. Salesforce \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o th\u00e1ng 3 n\u0103m 1999 t\u1ea1i San Francisco, California, M\u1ef9 v\u00e0 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng CRM s\u1ed1 1 tr\u00ean th\u1ebf gi\u1edbi v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng kh\u00e1c nhau.<\/span><\/p>\n

II. S\u1eed d\u1ee5ng Salesforce trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p<\/b><\/h2>\n
\"

Salesforce \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ea3ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng. Ngu\u1ed3n: kiiky.com<\/p><\/div>\n

B\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 th\u01b0\u1eddng s\u1eed d\u1ee5ng Salesforce \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n. Gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 ti\u1ebft ki\u1ec7m chi ph\u00ed, th\u1eddi gian so v\u1edbi c\u00e1ch qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 th\u00f4ng th\u01b0\u1eddng. M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng \u1ee9ng d\u1ee5ng c\u1ee7a Salesforce g\u1ed3m:<\/span><\/p>\n

    \n
  • Ch\u1ea5m c\u00f4ng ra v\u00e0o, gi\u00e1m s\u00e1t chuy\u00ean c\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/span><\/li>\n
  • Theo d\u00f5i, b\u00e1o c\u00e1o th\u1eddi gian l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a nh\u00e2n vi\u00ean trong c\u00f4ng ty.<\/span><\/li>\n
  • L\u01b0u tr\u1eef, qu\u1ea3n l\u00fd th\u00f4ng tin, h\u1ed3 s\u01a1, l\u00fd l\u1ecbch c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, khoa h\u1ecdc, d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm khi c\u1ea7n.<\/span><\/li>\n
  • T\u1ed1i \u01b0u h\u00f3a th\u1eddi gian qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh nh\u00e2n s\u1ef1, h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean trong c\u00f4ng ty t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 gia t\u0103ng hi\u1ec7u su\u1ea5t lao \u0111\u1ed9ng.<\/span><\/li>\n
  • K\u1ebft h\u1ee3p v\u1edbi c\u00e1c t\u00ednh n\u0103ng kh\u00e1c \u0111\u1ec3 t\u00ednh l\u01b0\u01a1ng, th\u01b0\u1edfng, quy\u1ebft to\u00e1n thu\u1ebf gi\u00fap c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n
  • K\u1ebft n\u1ed1i t\u00edch h\u1ee3p d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m kh\u00e1c nh\u01b0 ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 k\u1ebf to\u00e1n tr\u01b0\u1edfng trong qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o h\u00e0ng qu\u00fd, h\u00e0ng n\u0103m.<\/span><\/li>\n<\/ul>\n

    III. Vai tr\u00f2 c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng Salesforce trong vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/b><\/h2>\n

    3.1. Qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n

    Salesforce gi\u00fap c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean nhanh g\u1ecdn v\u00e0 th\u00f4ng minh b\u1eb1ng c\u00e1ch:<\/span><\/p>\n

      \n
    • T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c thao t\u00e1c v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u v\u1edbi \u1ee9ng vi\u00ean, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 tuy\u1ec3n d\u1ee5ng.<\/span><\/li>\n
    • S\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 t\u1ea1o \u0111\u1ee3t tuy\u1ec3n d\u1ee5ng, qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n, s\u00e0ng l\u1ecdc, t\u00edch h\u1ee3p c\u00e1c trang web tuy\u1ec3n d\u1ee5ng, t\u1ea1o v\u00f2ng ph\u1ecfng v\u1ea5n.<\/span><\/li>\n
    • T\u1ef1 \u0111\u1ed9ng g\u1eedi email k\u1ebft qu\u1ea3, t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n h\u1ed3 s\u01a1 \u1ee9ng vi\u00ean sang nh\u00e2n vi\u00ean ch\u00ednh th\u1ee9c\u2026<\/span><\/li>\n<\/ul>\n
      \"Salesforce

      Salesforce h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng. Ngu\u1ed3n: 1office.vn<\/p><\/div>\n

      3.2. Qu\u1ea3n l\u00fd \u0111\u00e0o t\u1ea1o<\/strong><\/h3>\n

      \u0110\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ed5 sung ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cho nh\u00e2n vi\u00ean m\u1edbi.\u00a0<\/span><\/p>\n

      Salesforce c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u1ea3n l\u00fd \u0111\u00e0o t\u1ea1o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, danh s\u00e1ch nh\u00e2n s\u1ef1 tham gia \u0111\u00e0o t\u1ea1o, t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o, theo d\u00f5i qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o, tra c\u1ee9u th\u00f4ng tin v\u00e0 ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng h\u1ecdc vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o.<\/span><\/p>\n

      3.3. Qu\u1ea3n l\u00fd h\u1ed3 s\u01a1<\/strong><\/h3>\n

      B\u00ean c\u1ea1nh c\u00e1c ch\u1ee9c n\u0103ng tr\u00ean, Salesforce c\u00f2n gi\u00fap c\u00e1c c\u00f4ng ty l\u01b0u tr\u1eef h\u1ed3 s\u01a1 nh\u00e2n vi\u00ean t\u1ed1t h\u01a1n. Cung c\u1ea5p kh\u00f3a b\u1ea3o m\u1eadt, ti\u1ebft ki\u1ec7m th\u1eddi gian t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadp li\u1ec7u c\u1ee7a b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1.\u00a0<\/span><\/p>\n

      Salesforce CRM qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 b\u1eb1ng vi\u1ec7c theo d\u00f5i qu\u00e1 tr\u00ecnh c\u00f4ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean, l\u01b0u th\u00f4ng tin c\u00e1 nh\u00e2n, t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe, th\u00f4ng tin b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i v\u00e0 thu\u1ebf, c\u00e1c th\u00f4ng tin v\u1ec1 khen th\u01b0\u1edfng, b\u1ed5 nhi\u1ec7m ch\u1ee9c v\u1ee5 m\u1edbi trong th\u1eddi gian l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty, l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean trong qu\u00e1 kh\u1ee9.<\/span><\/p>\n

      3.4. Qu\u1ea3n l\u00fd ti\u1ec1n l\u01b0\u01a1ng<\/strong><\/h3>\n

      Salesforce CRM c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb ti\u1ec1n l\u01b0\u01a1ng, t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian cho b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 trong c\u00f4ng t\u00e1c k\u1ebf to\u00e1n ti\u1ec1n l\u01b0\u01a1ng. Nh\u1edd c\u00f3 t\u00ednh n\u0103ng t\u00edch h\u1ee3p, Salesforce t\u00ednh l\u01b0\u01a1ng theo b\u1ea3ng ch\u1ea5m c\u00f4ng, t\u00ednh c\u00e1c kho\u1ea3n ti\u1ec1n th\u01b0\u1edfng, thu\u1ebf v\u00e0 b\u1ea3o hi\u1ec3m, t\u1ea1m \u1ee9ng l\u01b0\u01a1ng\u2026<\/span><\/p>\n

      \u0110\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean tuy\u1ec3n d\u1ee5ng v\u00e0 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1ed3ng th\u1eddi c\u00f4ng ty mong mu\u1ed1n t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u00e0 qu\u1ea3n tr\u1ecb ti\u1ec1n l\u01b0\u01a1ng, BAP v\u1eeba th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n nh\u1eb1m c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ty. BAP \u0111\u00e3 s\u1eed d\u1ee5ng Marketing Cloud, SFA v\u00e0 CRM c\u1ee7a Salesforce, t\u1eeb \u0111\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111ang ch\u00fa \u00fd nh\u01b0:<\/span><\/p>\n

        \n
      • Ti\u1ebfp nh\u1eadn d\u1eef li\u1ec7u c\u1ee7a \u1ee9ng vi\u00ean v\u00e0 x\u00e1c nh\u1eadn ph\u1ecfng v\u1ea5n t\u1ef1 \u0111\u1ed9ng ch\u1ec9 trong v\u00e0i ph\u00fat.<\/span><\/li>\n
      • T\u1ef7 l\u1ec7 chuy\u1ec3n h\u1ed3 s\u01a1 sang h\u1eb9n ph\u1ecfng v\u1ea5n t\u0103ng h\u01a1n 8%.<\/span><\/li>\n
      • C\u1ea3i thi\u1ec7n qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u0103ng n\u0103ng su\u1ea5t.<\/span><\/li>\n<\/ul>\n

        IV. K\u1ebft lu\u1eadn<\/b><\/h2>\n

        B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a Salesforce trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 trong c\u00e1c doanh nghi\u1ec7p. Mong r\u1eb1ng \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1edbi c\u00e1c b\u1ea1n.<\/span><\/p>\n

        Salesforce l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ngh\u1ec7 c\u1ed1t l\u00f5i m\u00e0 BAP \u0111ang cung c\u1ea5p. N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u tri\u1ec3n khai Salesforce, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i. V\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 kinh nghi\u1ec7m nhi\u1ec1u n\u0103m trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, <\/span>BAP lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 b\u1ea1n m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. Vui l\u00f2ng li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i th\u00f4ng qua form n\u00e0y.<\/span><\/p>","protected":false},"author":25,"featured_media":10165,"template":"","meta":{"_acf_changed":false},"tags":[9303],"blog-cat":[2073,2058],"class_list":["post-10163","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","tag-salesforce","blog-cat-big-data-cloud","blog-cat-technology"],"acf":[],"yoast_head":"\n\u1ee8ng d\u1ee5ng Salesforce trong h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Salesforce l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m CRM (Customer Relationship Management) s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y \u0111\u1ec3 ph\u00e1t tri\u1ec3n nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c nhau nh\u1eb1m h\u1ed7 tr\u1ee3...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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