{"id":4828,"date":"2020-03-26T16:59:43","date_gmt":"2020-03-26T09:59:43","guid":{"rendered":"https:\/\/bap-software.net\/?post_type=knowledge&p=4828"},"modified":"2025-05-28T17:15:39","modified_gmt":"2025-05-28T10:15:39","slug":"lean-start","status":"publish","type":"knowledge","link":"https:\/\/bap-software.net\/vi\/knowledge\/lean-start\/","title":{"rendered":"Hi\u1ec3u \u0110\u00fang V\u1ec1 Lean Startup: T\u1eeb Kh\u00e1i Ni\u1ec7m \u0110\u1ebfn Th\u1ef1c Ti\u1ec5n Th\u00e0nh C\u00f4ng"},"content":{"rendered":"

<\/p>\n

Lean Startup<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi doanh nh\u00e2n ng\u01b0\u1eddi M\u1ef9 Eric Ries v\u00e0o n\u0103m 2008, nh\u1eb1m gi\u00fap kh\u1edfi nghi\u1ec7p v\u00e0 c\u00e1c d\u1ef1 \u00e1n kinh doanh m\u1edbi (startup) c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Trong giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u, c\u00e1c ngu\u1ed3n l\u1ef1c nh\u01b0 nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n, v\u00ec v\u1eady vi\u1ec7c qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p v\u1eadn h\u00e0nh \u1ed5n \u0111\u1ecbnh.<\/em><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng \u00e1p d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng \u2013 khi c\u00e1c startup c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 chi ph\u00ed ph\u00e1t tri\u1ec3n<\/strong>, ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n<\/strong> v\u00e0 ch\u1ecdn c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n Lab t\u1ea1i c\u00e1c c\u00f4ng ty offshore<\/strong>, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh kh\u1edfi nghi\u1ec7p \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Lean Startup.<\/p>\n

\"\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\"<\/p>\n

1. Lean Startup l\u00e0 g\u00ec?<\/h3>\n

Lean Startup<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn nh\u1eb1m lo\u1ea1i b\u1ecf nh\u1eefng l\u00e3ng ph\u00ed v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c, ngu\u1ed3n l\u1ef1c v\u00e0 \u0111am m\u00ea \u2013 th\u01b0\u1eddng x\u1ea3y ra khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, do xu\u1ea5t ph\u00e1t t\u1eeb gi\u1ea3 \u0111\u1ecbnh ch\u1ee7 quan c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp.<\/p>\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p Lean Startup l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 ki\u1ec3m ch\u1ee9ng gi\u1ea3 thuy\u1ebft li\u00ean t\u1ee5c trong chu k\u1ef3 ng\u1eafn<\/strong>, v\u1edbi chi ph\u00ed t\u1ed1i thi\u1ec3u<\/strong>, t\u1eeb \u0111\u00f3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi d\u00f9ng. Quy tr\u00ecnh l\u1eb7p l\u1ea1i gi\u1eefa x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng \u2013 \u0111o l\u01b0\u1eddng \u2013 h\u1ecdc h\u1ecfi (Build \u2013 Measure \u2013 Learn)<\/strong> l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

2. Hai v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 Lean Startup th\u00e0nh c\u00f4ng<\/h3>\n

2.1. Instagram<\/h4>\n

\"\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7<\/p>\n

M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 n\u1ed5i b\u1eadt nh\u1ea5t v\u1ec1 Lean Startup l\u00e0 Instagram<\/strong>. Ra m\u1eaft ng\u00e0y 6\/10\/2010 tr\u00ean Apple App Store, Instagram nhanh ch\u00f3ng thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. T\u00ednh \u0111\u1ebfn th\u00e1ng 3\/2020, n\u1ec1n t\u1ea3ng \u0111\u00e3 c\u00f3 h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

T\u1ea1i Nh\u1eadt, t\u00e0i kho\u1ea3n ti\u1ebfng Nh\u1eadt \u0111\u01b0\u1ee3c l\u1eadp v\u00e0o th\u00e1ng 2\/2014, v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 8,1 tri\u1ec7u v\u00e0o th\u00e1ng 6\/2015, 12 tri\u1ec7u v\u00e0o th\u00e1ng 3\/2016, 16 tri\u1ec7u v\u00e0o th\u00e1ng 12\/2016 v\u00e0 20 tri\u1ec7u v\u00e0o th\u00e1ng 10\/2017. T\u1eeb \u0111\u00f3, c\u1ee5m t\u1eeb \u201c\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u201d (ch\u1ee5p \u1ea3nh \u0111\u1eb9p \u0111\u1ec3 \u0111\u0103ng Instagram) tr\u1edf th\u00e0nh m\u1ed9t tr\u00e0o l\u01b0u n\u1ed5i b\u1eadt.<\/p>\n

Ban \u0111\u1ea7u, Instagram xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng chia s\u1ebb v\u1ecb tr\u00ed c\u00f3 t\u00ean Burbn<\/strong>. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng, nh\u00f3m ph\u00e1t tri\u1ec3n \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u v\u00f2ng th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi, v\u00e0 ph\u00e1t hi\u1ec7n r\u1eb1ng ch\u1ee9c n\u0103ng chia s\u1ebb \u1ea3nh<\/strong> l\u00e0 \u0111i\u1ec3m \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t. Nh\u1edd \u0111\u00f3, h\u1ecd t\u00e1i \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m, lo\u1ea1i b\u1ecf nh\u1eefng t\u00ednh n\u0103ng d\u01b0 th\u1eeba v\u00e0 t\u1eadp trung ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng chia s\u1ebb \u1ea3nh \u2013 t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean Instagram<\/strong> nh\u01b0 hi\u1ec7n t\u1ea1i.<\/p>\n

Instagram sau \u0111\u00f3 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng t\u00ednh n\u0103ng nh\u01b0 b\u1ed9 l\u1ecdc \u1ea3nh, stories, t\u00edch h\u1ee3p ch\u1ee9c n\u0103ng shopping\u2026 d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh gi\u1ea3 thuy\u1ebft v\u00e0 ki\u1ec3m ch\u1ee9ng li\u00ean t\u1ee5c.<\/p>\n

2.2. Tabelog<\/h4>\n

\"\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8<\/p>\n

Tabelog<\/strong>, m\u1ed9t website \u0111\u00e1nh gi\u00e1 \u1ea9m th\u1ef1c \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi t\u1eadp \u0111o\u00e0n Kakaku.com, l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a Lean Startup t\u1ea1i Nh\u1eadt B\u1ea3n. Ra m\u1eaft v\u00e0o th\u00e1ng 3\/2005, Tabelog b\u1eaft \u0111\u1ea7u v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u th\u1ee7 c\u00f4ng d\u1ef1a tr\u00ean th\u00f4ng tin t\u1eeb s\u00e1ch h\u01b0\u1edbng d\u1eabn \u1ea9m th\u1ef1c, v\u00e0 ch\u1ec9 m\u1edbi hi\u1ec7n th\u1ef1c \u0111\u01b0\u1ee3c 30% nh\u1eefng g\u00ec nh\u00f3m ph\u00e1t tri\u1ec3n mong mu\u1ed1n.<\/p>\n

Ban \u0111\u1ea7u, n\u1ec1n t\u1ea3ng ch\u1ec9 c\u00f3 v\u00e0i ch\u1ee5c ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, b\u1eb1ng vi\u1ec7c li\u00ean t\u1ee5c ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng, Tabelog ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn v\u1edbi h\u01a1n 2 t\u1ef7 l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng th\u00e1ng<\/strong> v\u00e0 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng<\/strong>. Th\u00e0nh c\u00f4ng c\u1ee7a Tabelog l\u00e0 minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a Lean Startup trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

3. C\u00e1c Case Study th\u00e0nh c\u00f4ng c\u1ee7a BAP<\/h3>\n

3.1. N\u1ec1n t\u1ea3ng SNS chia s\u1ebb & ch\u1ec9nh s\u1eeda video: \u30b8\u30e2\u30d5\u30eb \u2013 Jimoful<\/strong><\/h4>\n

\"\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7<\/p>\n

Kh\u00e1ch h\u00e0ng: C\u00f4ng ty c\u1ed5 ph\u1ea7n Jimoful<\/p>\n

Trang web: https:\/\/jimoful.com\/<\/p>\n

Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 quay video, ch\u1ee5p \u1ea3nh, sau \u0111\u00f3 t\u1ea3i l\u00ean h\u1ec7 th\u1ed1ng \u0111\u1ec3 ch\u1ec9nh s\u1eeda, t\u1ea1o video v\u00e0 \u0111\u0103ng t\u1ea3i<\/strong>. C\u00e1c n\u1ed9i dung video \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1edfi c\u1ed9ng \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y ph\u1ea7n th\u01b0\u1edfng th\u00f4ng qua \u0111i\u1ec3m t\u00edch l\u0169y.<\/p>\n

3.2. \u1ee8ng d\u1ee5ng ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp: LIVE DREAMER<\/strong><\/h4>\n

\"\"<\/p>\n

Kh\u00e1ch h\u00e0ng: Dreamer Co., Ltd.<\/p>\n

Trang web: https:\/\/live-dreamer.com\/<\/p>\n

\u1ee8ng d\u1ee5ng cho ph\u00e9p b\u1ea5t k\u1ef3 ai tr\u1edf th\u00e0nh ngh\u1ec7 s\u0129 hay performer v\u00e0 ph\u00e1t tr\u1ef1c ti\u1ebfp video ho\u1eb7c bu\u1ed5i bi\u1ec3u di\u1ec5n. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 \u1ee7ng h\u1ed9 b\u1eb1ng c\u00e1ch g\u1eedi qu\u00e0 t\u1eb7ng tr\u1ea3 ph\u00ed<\/strong> trong khi xem live stream.<\/p>\n

4. T\u1ea1i sao ch\u1ecdn m\u00f4 h\u00ecnh Lab offshore t\u1ea1i BAP?<\/h3>\n

Trong c\u1ea3 hai d\u1ef1 \u00e1n tr\u00ean, qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1eaft \u0111\u1ea7u t\u1eeb giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh<\/strong>, BAP \u0111\u00e3 ti\u1ebfn h\u00e0nh nhi\u1ec1u v\u00f2ng h\u1ecdp \u0111\u1ec3 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, ch\u1ee9c n\u0103ng v\u00e0 ph\u1ea1m vi ph\u00e1t tri\u1ec3n.<\/p>\n

M\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n Lab offshore<\/strong> cho ph\u00e9p doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng<\/strong> trong su\u1ed1t th\u1eddi gian h\u1ee3p \u0111\u1ed3ng v\u1edbi chi ph\u00ed c\u1ed1 \u0111\u1ecbnh h\u00e0ng th\u00e1ng. \u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c startup c\u1ea7n s\u1ef1 linh ho\u1ea1t cao trong giai \u0111o\u1ea1n Lean Startup.<\/p>\n

BAP<\/strong> hi\u1ec7n \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 Lab offshore ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p<\/strong> theo ph\u01b0\u01a1ng ph\u00e1p Lean Startup \u2013 gi\u00fap kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u00f9y bi\u1ebfn v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u v\u00e0 th\u1eddi gian tri\u1ec3n khai nhanh ch\u00f3ng.<\/p>\n

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