{"id":7107,"date":"2022-08-03T17:32:00","date_gmt":"2022-08-03T10:32:00","guid":{"rendered":"https:\/\/bap-software.net\/?post_type=knowledge&p=7107"},"modified":"2023-12-28T16:55:29","modified_gmt":"2023-12-28T09:55:29","slug":"what-is-salesforce","status":"publish","type":"knowledge","link":"https:\/\/bap-software.net\/vi\/knowledge\/what-is-salesforce\/","title":{"rendered":"Salesforce l\u00e0 g\u00ec? T\u1ea5t t\u1ea7n t\u1eadt th\u00f4ng tin v\u1ec1 Salesforce"},"content":{"rendered":"

N\u1ebfu b\u00e0n v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00e2u l\u00e0 c\u00f4ng ngh\u1ec7 gi\u00fap ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1edf n\u00ean thu\u1eadn l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn Salesforce. M\u1ed9t c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y \u0111ang ph\u1ed5 bi\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, mang l\u1ea1i \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn c\u00e1ch v\u1eadn h\u00e0nh v\u00e0 x\u1eed l\u00fd c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Salesforce l\u00e0 g\u00ec v\u00e0 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a n\u00f3.<\/span><\/p>\n

I. Salesforce l\u00e0 g\u00ec?<\/b><\/h2>\n

Salesforce l\u00e0 n\u1ec1n t\u1ea3ng CRM (<\/span>Customer Relationship Management – qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng)<\/span> h\u00e0ng \u0111\u1ea7u, chi\u1ebfm 19.5% th\u1ecb ph\u1ea7n CRM. Salesforce x\u00e2y d\u1ef1ng v\u00e0 cung c\u1ea5p r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ee5ng nh\u01b0ng ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a Salesforce cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y \u0111\u1ec3 k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.\u00a0<\/span><\/p>\n

\"Salesforce\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\"

Salesforce l\u00e0 g\u00ec? – H\u00ecnh \u1ea3nh: giaiphapmarketing.vn<\/span><\/p><\/div>\n

II. Ki\u1ebfn tr\u00fac c\u1ee7a Salesforce<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u1edbp kh\u00e1c nhau c\u1ee7a ki\u1ebfn tr\u00fac Salesforce<\/span><\/p>\n

1. Multi-tenant (H\u1ec7 th\u1ed1ng \u0111a kh\u00e1ch h\u00e0ng)<\/strong><\/h3>\n

Salesforce l\u01b0u tr\u1eef d\u1eef li\u1ec7u trong m\u1ed9t l\u01b0\u1ee3c \u0111\u1ed3 c\u01a1 s\u1edf d\u1eef li\u1ec7u duy nh\u1ea5t. C\u00e1c d\u1ecbch v\u1ee5 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c chia s\u1ebb cho nhi\u1ec1u kh\u00e1ch h\u00e0ng. Chi ph\u00ed ph\u00e1t tri\u1ec3n hay b\u1ea3o tr\u00ec c\u1ee7a m\u1ed9t \u1ee9ng d\u1ee5ng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f9ng m\u1ed9t l\u00fac, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed cho kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 \u0111\u1ec1u ch\u1ea1y tr\u00ean phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t, kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 vi\u1ec7c n\u00e2ng c\u1ea5p \u1ee9ng d\u1ee5ng v\u00ec ch\u00fang di\u1ec5n ra t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n

2. Metadata (Si\u00eau d\u1eef li\u1ec7u)<\/strong><\/h3>\n

Salesforce s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n si\u00eau d\u1eef li\u1ec7u, \u0111i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00f9y ch\u1ec9nh v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4.<\/span><\/p>\n

3. API (Application Programming Interface \u2013 giao di\u1ec7n l\u1eadp tr\u00ecnh \u1ee9ng d\u1ee5ng)<\/strong><\/h3>\n

Salesforce cung c\u1ea5p m\u1ed9t ngu\u1ed3n API m\u1ea1nh m\u1ebd, gi\u00fap t\u00f9y ch\u1ec9nh v\u00e0 ph\u00e1t tri\u1ec3n Mobile App (\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng). C\u00e1c API n\u00e0y cho ph\u00e9p c\u00e1c bit l\u1eadp tr\u00ecnh kh\u00e1c nhau trao \u0111\u1ed5i d\u1eef li\u1ec7u. Ch\u00fang ta c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c, truy c\u1eadp \u1ee9ng d\u1ee5ng t\u1eeb b\u1ea5t k\u1ef3 v\u1ecb tr\u00ed n\u00e0o, s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh n\u00e0o h\u1ed7 tr\u1ee3 c\u00e1c d\u1ecbch v\u1ee5 web.<\/span><\/p>\n

\"Salesforce

Ki\u1ebfn tr\u00fac c\u1ee7a Salesforce – H\u00ecnh \u1ea3nh: pngitem.com<\/span><\/p><\/div>\n

III. \u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Salesforce l\u00e0 g\u00ec?<\/b><\/h2>\n

\u01afu \u0111i\u1ec3m<\/strong><\/p>\n

    \n
  • T\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 Salesforce cho ph\u00e9p t\u00f9y ch\u1ec9nh c\u00e1c ch\u1ee9c n\u0103ng m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/li>\n
  • T\u00ednh n\u0103ng v\u1ec1 d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
  • B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh. Khi b\u1ea1n \u0111\u0103ng nh\u1eadp, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a ph\u1ea7n m\u1ec1m cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c ti\u1ec7n \u00edch b\u00e1o c\u00e1o, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng.\u00a0<\/span><\/li>\n
  • Salesforce c\u00f3 h\u01a1n 2.600 \u1ee9ng d\u1ee5ng trong AppExchange v\u00e0 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u \u1ee9ng d\u1ee5ng. V\u00ed d\u1ee5: Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00edch h\u1ee3p Salesforce v\u1edbi Gmail.<\/span><\/li>\n
  • V\u00ec t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb nh\u01b0 m\u00e1y t\u00ednh, laptop, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng,…\u00a0<\/span><\/li>\n
  • B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u linh ho\u1ea1t.<\/span><\/li>\n
  • B\u1ea3o m\u1eadt d\u1eef li\u1ec7u t\u1ed1t.<\/span><\/li>\n<\/ul>\n
    \"Advantages

    \u01afu \u0111i\u1ec3m c\u1ee7a Salesforce – H\u00ecnh \u1ea3nh: mona.media<\/span><\/p><\/div>\n

    Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/strong><\/p>\n

      \n
    • V\u1edbi nh\u1eefng t\u00ednh n\u0103ng si\u00eau kh\u1ee7ng, ph\u1ea7n m\u1ec1m Salesforce l\u00e0 l\u1ef1a ch\u1ecdn th\u00edch h\u1ee3p cho nh\u1eefng c\u00f4ng ty quy m\u00f4 l\u1edbn nh\u01b0ng l\u1ea1i l\u00e0 gi\u1ea3i ph\u00e1p kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 c\u1ed3ng k\u1ec1nh \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, startup.<\/span><\/li>\n
    • Salesforce ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft n\u1ed1i internet. C\u1ea7n c\u00f3 k\u1ebft n\u1ed1i m\u1ea1ng \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng nh\u1ea5t c\u1ee7a c\u00e1c quy tr\u00ecnh kinh doanh.<\/span><\/li>\n<\/ul>\n

      IV. T\u1ea1i sao c\u00e1c doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Salesforce?<\/b><\/h2>\n

      CRM kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf b\u1ea5t k\u00ec ng\u00e0nh ngh\u1ec1 n\u00e0o v\u00e0 Salesforce c\u0169ng v\u1eady, m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m n\u00e0y.<\/span><\/p>\n

      Kh\u00e1ch h\u00e0ng c\u1ee7a Salesforce th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 r\u1eb1ng ph\u1ea7n m\u1ec1m n\u00e0y l\u00e0 \u0111\u1ed9c nh\u1ea5t, b\u1edfi 3 l\u00fd do ch\u00ednh:<\/span><\/p>\n

        \n
      • Fast (Nhanh ch\u00f3ng): Ph\u1ea7n m\u1ec1m Salesforce ch\u1ec9 m\u1ea5t v\u00e0i tu\u1ea7n \u0111\u1ebfn v\u00e0i th\u00e1ng \u0111\u1ec3 tri\u1ec3n khai, trong khi CRM truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 m\u1ea5t \u0111\u1ebfn h\u01a1n m\u1ed9t n\u0103m.<\/span><\/li>\n
      • Easy (D\u1ec5 d\u00e0ng): Salesforce cung c\u1ea5p c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng. N\u00f3 d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n.\u00a0<\/span><\/li>\n
      • Effective (Hi\u1ec7u qu\u1ea3): V\u00ec Salesforce \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kinh doanh, kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ea5y n\u00f3 r\u1ea5t hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n

        Salesforce x\u00e2y d\u1ef1ng c\u1ea7u n\u1ed1i gi\u1eefa c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eefa c\u00e1c ph\u00f2ng ban c\u1ee7a c\u00f4ng ty v\u1edbi nhau (t\u1eeb Nh\u00e2n s\u1ef1, Sales, Marketing \u0111\u1ebfn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng). Vi\u1ec7c s\u1eed d\u1ee5ng Salesforce gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, t\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

        \"Businesses

        C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng Salesforce – H\u00ecnh \u1ea3nh: vietnix.vn<\/span><\/p><\/div>\n

        Salesforce \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty tr\u00ean to\u00e0n c\u1ea7u tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn. C\u00e1c c\u00f4ng ty l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111ang \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m Salesforce v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0: <\/span>Symantec<\/span>,<\/span> Dell, Air Asia, Sansiri,… v\u00e0 nh\u1eefng doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam: Lazada, Capitaland, Prudential,…<\/span><\/p>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng quan th\u00f4ng tin v\u1ec1 Salesforce, hy v\u1ecdng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c Salesforce l\u00e0 g\u00ec. \u201cN\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng CRM. \u0110\u00f3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng m\u00e0 ch\u00fang t\u00f4i c\u1ea7n.” (tr\u00edch t\u1eeb <\/span>salesforce.com<\/span><\/i>)<\/span><\/p>","protected":false},"author":25,"featured_media":11774,"template":"","meta":{"_acf_changed":false},"tags":[9302,9303],"blog-cat":[2073,2058],"class_list":["post-7107","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","tag-crm","tag-salesforce","blog-cat-big-data-cloud","blog-cat-technology"],"acf":[],"yoast_head":"\nSalesforce l\u00e0 g\u00ec? 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