{"id":7127,"date":"2022-08-23T17:03:30","date_gmt":"2022-08-23T10:03:30","guid":{"rendered":"https:\/\/bap-software.net\/?post_type=knowledge&p=7127"},"modified":"2023-10-16T10:50:53","modified_gmt":"2023-10-16T03:50:53","slug":"salesforce-leading-products","status":"publish","type":"knowledge","link":"https:\/\/bap-software.net\/vi\/knowledge\/salesforce-leading-products\/","title":{"rendered":"C\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a Salesforce m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Salesforce l\u00e0 c\u00e1i t\u00ean kh\u00f4ng c\u00f2n xa l\u1ea1 trong gi\u1edbi ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m. Nh\u01b0ng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 n\u00f3.\u00a0<\/span><\/p>\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u00f3 kh\u00f4ng \u00edt c\u00f4ng ty cung c\u1ea5p n\u1ec1n t\u1ea3ng CRM (<\/span>Customer Relationship Management – Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng)<\/span>. N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m v\u1ec1 ph\u1ea7n m\u1ec1m CRM h\u00e0ng \u0111\u1ea7u c\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Salesforce, b\u00e0i vi\u1ebft n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n.\u00a0<\/span><\/p>\n

I. B\u1ea3n ch\u1ea5t c\u1ee7a Salesforce<\/b><\/h2>\n

L\u00e0 n\u1ec1n t\u1ea3ng CRM <\/span>d\u1ef1a tr\u00ean \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y theo y\u00eau c\u1ea7u (on-demand). Salesforce \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a Salesforce l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m kinh doanh tr\u00ean web ti\u00ean ti\u1ebfn, ho\u1ea1t \u0111\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea7n m\u1ec1m ho\u1eb7c ph\u1ea7n c\u1ee9ng \u0111\u1eb7c bi\u1ec7t, s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u00e1m m\u00e2y \u0111\u1ec3 c\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p l\u1edbn, v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Salesforce. N\u00f3 gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng, marketing v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Salesforce t\u1ea1i: <\/span>10 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3<\/span><\/i><\/a>\u00a0<\/b><\/p>\n

\"What

B\u1ea3n ch\u1ea5t c\u1ee7a Salesforce – H\u00ecnh \u1ea3nh: exalate.com<\/p><\/div>\n

II. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Salesforce<\/b><\/h2>\n

Salesforce cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00f9y theo nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. H\u00e3y c\u00f9ng \u0111i\u1ec3m qua 7 s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt sau:<\/span><\/p>\n

    \n
  • Salesforce Sales Cloud<\/span><\/li>\n
  • Salesforce Service Cloud<\/span><\/li>\n
  • Salesforce Marketing Cloud<\/span><\/li>\n
  • Salesforce Platform<\/span><\/li>\n
  • Salesforce Commerce Cloud<\/span><\/li>\n
  • Salesforce Community Cloud<\/span><\/li>\n
  • Salesforce Financial Services Cloud<\/span><\/li>\n<\/ul>\n

    1. Salesforce Sales Cloud<\/strong><\/h3>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a Salesforce \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng. M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u1ee7a Sales Cloud bao g\u1ed3m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c, qu\u1ea3n l\u00fd li\u00ean h\u1ec7, qu\u1ea3n l\u00fd c\u01a1 h\u1ed9i, d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng, quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 ph\u00ea duy\u1ec7t,…<\/span><\/p>\n

    Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, theo d\u00f5i c\u00e1c b\u00e1o c\u00e1o, t\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng.<\/span><\/p>\n

    \"Salesforce

    Salesforce Sales Cloud – H\u00ecnh \u1ea3nh: educba.com<\/p><\/div>\n

    2. Salesforce Service Cloud<\/strong><\/h3>\n

    L\u00e0 c\u00f4ng c\u1ee5 chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 hi\u1ec7n \u0111\u1ea1i nh\u1ea5t \u0111\u1ec3 h\u1ed7 tr\u1ee3 m\u1ecdi kh\u00e1ch h\u00e0ng, m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 r\u1eb1ng n\u00f3 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i.\u00a0<\/span><\/p>\n

    Salesforce Service Cloud gi\u00fap ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft.<\/span><\/p>\n

    \u0110\u1eb7c bi\u1ec7t, ng\u01b0\u1eddi d\u00f9ng s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u, c\u00e1ch th\u1ee9c li\u00ean l\u1ea1c m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nhi\u1ec1u \u0111\u1ec3 li\u00ean h\u1ec7 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch nhanh ch\u00f3ng. Ch\u1eb3ng h\u1ea1n nh\u01b0: g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, email, tin nh\u1eafn, m\u1ea1ng x\u00e3 h\u1ed9i,…<\/span><\/p>\n

    3. Salesforce Marketing Cloud<\/strong><\/h3>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a Salesforce \u0111\u01b0\u1ee3c c\u00e1c marketer t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t. H\u1ecd c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi nh\u1eadn trong su\u1ed1t c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

    Salesforce Marketing Cloud gi\u00fap x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/span><\/p>\n

    \"Salesforce

    Salesforce Marketing Cloud – H\u00ecnh \u1ea3nh: cynoteck.com<\/p><\/div>\n

    4. Salesforce Platform<\/strong><\/h3>\n

    L\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y Salesforce v\u00e0 c\u00f3 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00e1m m\u00e2y th\u1ed1ng nh\u1ea5t, duy nh\u1ea5t. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch t\u1ea1o \u1ee9ng d\u1ee5ng cho c\u00e1c ph\u00f2ng ban kh\u00e1c nhau.\u00a0<\/span><\/p>\n

    Salesforce Platform cho ph\u00e9p b\u1ea1n t\u1ea1o b\u1ea3ng d\u1eef li\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh, x\u00e2y d\u1ef1ng c\u00e1c \u1ee9ng d\u1ee5ng ho\u00e0n to\u00e0n t\u00f9y ch\u1ec9nh tr\u00ean n\u1ec1n t\u1ea3ng Salesforce.<\/span><\/p>\n

    5. Salesforce Commerce Cloud<\/strong><\/h3>\n

    N\u00f3 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi Service Cloud v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m Salesforce kh\u00e1c, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, h\u00e0ng t\u1ed3n kho, c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn,\u00a0 v\u00e0 \u0111i\u1ec3m b\u00e1n h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0<\/span><\/p>\n

    Salesforce Commerce Cloud c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb B2C (Business to Customer) v\u00e0 B2B (Business to Business) t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi mua s\u1eafm c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n: T<\/span>hu h\u00fat ng\u01b0\u1eddi mua s\u1eafm b\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t, x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng gi\u00fap l\u00e0m m\u1edd ranh gi\u1edbi gi\u1eefa tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c.\u00a0<\/span><\/p>\n

    \"Salesforce\u30b3\u30de\u30fc\u30b9\u30af\u30e9\u30a6\u30c9\"

    Salesforce Commerce Cloud – H\u00ecnh \u1ea3nh: forcetalks.com<\/p><\/div>\n

    6. Salesforce Community Cloud<\/strong><\/h3>\n

    Community Cloud<\/span> gi\u00fap x\u00e2y d\u1ef1ng nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng d\u1ef1a tr\u00ean nhu c\u1ea7u kinh doanh, l\u00e0 n\u01a1i th\u1ea3o lu\u1eadn v\u00e0 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi trong c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n

    Ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c. H\u1ecd c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c quy tr\u00ecnh kinh doanh. Ngo\u00e0i ra, h\u1ecd c\u00f2n c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi xin vi\u1ec7c, \u0111\u1ea1i l\u00fd, nh\u00e0 cung c\u1ea5p, nh\u00e0 b\u00e1n l\u1ebb,…\u00a0<\/span><\/p>\n

    7. Salesforce Financial Services Cloud<\/strong><\/h3>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Salesforce d\u00e0nh cho ng\u00e0nh d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, h\u1ed9 gia \u0111\u00ecnh v\u00e0 qu\u1ea3n l\u00fd mua b\u00e1n c\u1ed5 phi\u1ebfu. N\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng c\u00e1i nh\u00ecn t\u1ed5ng quan, r\u00f5 n\u00e9t v\u1ec1 h\u1ec7 sinh th\u00e1i t\u00e0i ch\u00ednh gia \u0111\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n. \u0110\u1ed3ng th\u1eddi, n\u00f3 c\u0169ng gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n) v\u1edbi nh\u1eefng c\u1ea3i ti\u1ebfn d\u00e0nh ri\u00eang cho c\u00e1c ng\u00e0nh Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, Qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n.\u00a0<\/span><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a Salesforce, hy v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u1eebng s\u1ea3n ph\u1ea9m. V\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m h\u1eefu \u00edch, nh\u1eefng t\u00ednh n\u0103ng \u01b0u vi\u1ec7t, Salesforce \u0111\u00e3 ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i v\u00e0 thu h\u00fat h\u01a1n 93.000 doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi tin d\u00f9ng. V\u00e0 n\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh \u1ee9ng d\u1ee5ng Salesforce, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 ngay v\u1edbi BAP, ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m ph\u00e1t tri\u1ec3n r\u1ea5t nhi\u1ec1u d\u1ef1 \u00e1n Saleforce trong nhi\u1ec1u n\u0103m qua, v\u1edbi \u0111\u1ed9i ng\u0169 d\u00e0y d\u1eb7n kinh nghi\u1ec7m v\u00e0 nhi\u1ec1u v\u0103n ph\u00f2ng \u1edf c\u00e1c qu\u1ed1c gia, ch\u00fang t\u00f4i t\u1ef1 tin s\u1ebd \u0111em \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t cho b\u1ea1n.<\/span><\/p>","protected":false},"author":25,"featured_media":11769,"template":"","meta":{"_acf_changed":false},"tags":[9302,9303,9253],"blog-cat":[2073],"class_list":["post-7127","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","tag-crm","tag-salesforce","tag-software-development","blog-cat-big-data-cloud"],"acf":[],"yoast_head":"\nC\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a Salesforce m\u00e0 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