Tokyo, Japan / Da Nang, Vietnam — Xelen Strategy & Digital Co., Ltd. (Head Office: Tokyo, CEO: Makoto Aoki, hereinafter referred to as “Xelen”) and BAP IT CO., JSC (Head Office: Da Nang, Vietnam, CEO: Dao Ngoc Thanh, hereinafter “BAP”), a leading IT service company, have entered into a Memorandum of Understanding (MoU) to form a strategic partnership supporting corporate transformation and accelerated growth in the digital era.
Background and Purpose
As digital transformation becomes critical to corporate survival, many Japanese companies face urgent challenges in both transformation speed and global competitiveness. Key factors such as unclear goal-setting, insufficient transformation management capabilities, and chronic IT talent shortages continue to cause major project delays or failures. In response to the rising demand for comprehensive DX support from strategy through execution, Xelen and BAP have agreed to collaborate by combining Xelen’s expertise in strategy and requirements design with BAP’s global-level technical development capabilities and abundant human resources.
Partnership Overview
- The two companies will work closely to establish an integrated support model. Xelen will lead in identifying business issues, defining strategic direction, and driving change. BAP will take the lead in technical implementation and development team formation. This structure enables seamless collaboration between strategists and engineers.
- Leveraging Xelen’s strength in management consulting to clarify “what the real issue is, what the company should aim for, and how to transform,” and BAP’s large-scale development capability to overcome delays caused by talent shortages, the partnership aims to achieve both speed and quality.
- By flexibly combining both companies’ expertise based on project characteristics and client needs, the partnership will provide high-speed, end-to-end DX support — from vision formulation to implementation and operation — which was previously difficult to realize. This will help clients establish sustainable competitive advantages across various industries and business scales.
Future Outlook
Starting in FY2025, the companies will launch full-scale collaborative projects. By combining strengths, they aim to enhance service quality and expand coverage. Through this partnership, the companies will support Japan’s true digital transformation and contribute to sustainable growth and innovation.
Comments
Dao Ngoc Thanh, CEO & Founder of BAP IT CO., JSC “We are delighted to deepen our presence in the Japanese market through this collaboration with Xelen. By combining the strengths of both companies, we aim to accelerate DX in Japanese enterprises and establish a foundation for expanding business throughout the Asia-Pacific region.”
Makoto Aoki, CEO of Xelen Strategy & Digital Co., Ltd. “We are pleased to form this strategic partnership with BAP. The combination of Xelen’s integrated transformation support from strategy to execution and BAP’s world-class technical development capability will enable us to realize true ‘Collaborative Innovation’ and deliver end-to-end DX support for our clients. We are confident this will lead to enhanced value and competitiveness for our customers.”
About BAP IT CO., JSC
BAP IT CO., JSC is an IT solutions company headquartered in Da Nang, Vietnam, with an office in Tokyo. The company specializes in AI/DX development, offshore development, and system migration, supported by a team of over 500 engineers. BAP has extensive project experience with major system integrators (SIers), rapidly growing SaaS companies, and leading consulting firms.
About Xelen Strategy & Digital and the Xelen Group
Xelen Strategy & Digital is a consulting firm that visualizes unseen business complexity and supports sustainable competitive advantage through the integration of AI and change management. With strengths in deep business insight and advanced technology, the company provides consistent support from strategy to implementation.
The Xelen Group, led by Xelen Holdings, is a next-generation integrated consulting firm that unifies the power of Strategy × Technology × Talent. It provides seamless, high-level engineering services covering everything from AI and core business systems design to development, testing, and operations. Group companies include:
- Xelen Strategy & Digital: Comprehensive support from business strategy to transformation and IT implementation
- Livgate: Pioneer in AI, system development, and data analytics
- Metatech Xelen: Long-standing expert in embedded systems and hardware development
- DRIVE LINE: Building the future of IT through engineer training and staffing
All company and product names mentioned are trademarks or registered trademarks of their respective holders.
BAP IT CO.,JSC
- Headquarters: Da Nang, Vietnam (Japan Entity: Tokyo)
- CEO & Founder: Dao Ngoc Thanh
- Website: https://bap-software.net/
Xelen Strategy & Digital Co., Ltd.
- Headquarters: 23rd Floor, Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo, Japan
- Representative Director: Shin Aoki
- Website: https://xelenhd.com (Xelen Holdings)
