- The number of applications is increasing, but the number of hires is not.
- The company wants to automate as much of the process as possible.
Implement Salesforce’s Marketing Cloud, SFA, and CRM
- Catching applicant data within 5 minutes of application, and immediately returning an appointment invitation via SMS (short message) through Salesforce CRM and Marketing Cloud.
- After 3 months of implementation, the transition rate from application to interview appointment increased from 50% to 58%.
- Automation and 24-hour operation have enabled the company to secure human resources and increase productivity.