Overview
The client developed the No.1 Data Marketing Cloud platform in the market, enabling users to import, process, integrate, extract, and leverage data without coding. This helps optimize engineering resources and significantly improve productivity.
Challenges
- Difficulty in expanding internal resources to keep up with product development speed.
- High domestic development costs, which limited long-term scalability.
BAP’s Solution
BAP joined the project as an offshore vendor, deploying a lean but dedicated team that directly contributed to the client’s core development process.
Team Scale
- 01 Project Manager
- 02 BrSE
- 02 Team Leaders
- 06 Developers
- 02 Testers
👉 Up to 13 members per month, with a project duration of over 1 year (still ongoing).
Key Features Developed
- Data Palette: A tool for data processing and visualization.
- Marketing Automation (MA): Integrated marketing automation system.
- Business Intelligence (BI) Integration: Advanced data analysis and insights.
- Recommendation System: Personalized recommendations and customer experience optimization.
Results
- The client was able to leverage internal engineering resources for new initiatives and strategic development.
- With BAP’s offshore team, development costs were reduced by half compared to domestic resources.
- The high level of stability allowed the team to scale up from 7 to 22 members, effectively supporting the client’s growth needs.
