Salesforce is a name that is no longer strange in the software development world. But for users, organizations, and businesses, not everyone understands it well. In the current market, there are many companies that provide CRM (Customer Relationship Management) platforms. If you are interested in leading CRM software and Salesforce products, this article is for you.
I. The essence of Salesforce
It’s an on-demand cloud-based CRM platform. Salesforce was built to be software as a service.
The essence of Salesforce is an advanced web-based business software that works without special software or hardware, using the power of the cloud to improve customer relationship management.
Small, medium, and large businesses can all use Salesforce software. It helps a lot for the customer care, sales, marketing, and service activities of the business.
Learn about Salesforce features at 10 outstanding Salesforce features that every business needs
The essence of Salesforce – Image: exalate.com
II. Salesforce Products
Salesforce offers a variety of products that can be used according to your specific needs. Let’s take a look at 7 outstanding products below:
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Salesforce Platform
- Salesforce Commerce Cloud
- Salesforce Community Cloud
- Salesforce Financial Services Cloud
1. Salesforce Sales Cloud
This is one of the most widely used Salesforce products. Some of the features of Sales Cloud include lead management, partner management, contact management, opportunity management, sales forecasting, workflow and approvals, and more.
Salespeople will have a more comprehensive view of customers, track reports, optimize sales processes, and close orders.
Salesforce Sales Cloud – Image: educba.com
2. Salesforce Service Cloud
It’s a tool that specializes in providing the most modern customer services to support every customer, anytime, anywhere. Many people appreciate that it helps retain customers in the long run.
Salesforce Service Cloud helps users manage customers, access complete and detailed customer information.
In particular, users will know the requirements and communication methods that customers use a lot to contact and support customers quickly. Such as phone calls, emails, messages, and social networks,…
3. Salesforce Marketing Cloud
This is one of the most sought-after Salesforce products by marketers. They can deliver the right message to the right recipients throughout the different stages of the customer relationship.
Salesforce Marketing Cloud helps build better customer journeys and enhance customer engagement with brands. At the same time, analyzing the effectiveness of marketing campaigns is possible.
Salesforce Marketing Cloud – Image: cynoteck.com
4. Salesforce Platform
It’s a product built on the Salesforce cloud infrastructure and has a single, unified cloud environment. Users can improve the functionality of their sales and service solutions by creating apps for different departments.
Salesforce Platform allows you to create your own data tables, building fully custom applications on the Salesforce platform.
5. Salesforce Commerce Cloud
It seamlessly integrates with Service Cloud and other Salesforce products, giving users a complete view of orders, inventory, online store, mobile point-of-sale.
Salesforce Commerce Cloud has many unique features that allow B2C (Business to Customer) and B2B (Business to Business) retailers to create a great experience for their shoppers.
For example: Engage shoppers with special promotions, and build in-store shopping journeys that blur the lines between digital and physical experiences.
Salesforce Commerce Cloud – Image: forcetalks.com
6. Salesforce Community Cloud
Community Cloud helps build many communities based on business needs, is a place to discuss and connect people in the community.
Users connect with customers, employees, and partners. They have access to business processes. In addition, they can also contact job applicants, agents, suppliers, and retailers,…
7. Salesforce Financial Services Cloud
This is a Salesforce product that helps the financial services industry manage customers, manage households, and manage stock purchases.
It gives users a clear view of the customer’s family property ecosystem and helps them understand their customers better.
At the same time, help increase efficiency and ROI (Return on Investment) with innovations specific to the Banking, Insurance, and Wealth Management industries.
Above are some of Salesforce’s products, hoping to help you have an overview of each product. With useful products and superior features, Salesforce has widely covered and attracted more than 93,000 businesses around the world.
And if you intend to use Salesforce software, do not forget to thoroughly research and choose the right product for your business needs.
And if you intend to use Salesforce software, you can contact BAP as we are experienced in developing not only Saleforce, but also more technologies like SAP, Saas, Blockchain, Web service, Big Data, AI,… so we can advise you business with the best recommendations.
